Sample questions
Sample questions with answers.
From the practice pool, with the answers shown. The exam asks its own set of 40.
Ethical Persuasion in Real Life
1. Which steps belong to the pause-and-check protocol? Choose all that apply.
Choose all that apply.
- Verify independently Correct answer
- Act inside the emotional spike
- Stop Correct answer
- Contact through official channels Correct answer
Why: The protocol interrupts manipulation by slowing action and checking claims independently.
Brands, Trust & Familiarity
2. What is the familiarity effect?
- Attention automatically increases with repetition
- The newest option is usually preferred
- Repeated exposure tends to increase comfort over time Correct answer
- People trust only after deep evaluation
Why: Repeated exposure can make something feel more comfortable before deep evaluation happens.
Why People Want What Other People Want
3. Which of the following are authority signals? Choose all that apply.
Choose all that apply.
- Institutional affiliation Correct answer
- Production quality Correct answer
- Credentials Correct answer
- Social endorsements Correct answer
Why: All of these were presented as authority signals that can influence trust.
Hooks, Stories & Memory
4. When mental effort rises, attention usually rises as well.
- True
- False Correct answer
Why: The lesson teaches the opposite relationship: higher mental effort often leads to lower attention.
Why Attention Feels Exhausted
5. Why do anger and threat signals often attract attention quickly?
- They require long analysis
- They are always accurate
- They reduce uncertainty instantly
- They feel immediately relevant Correct answer
Why: Anger and threat signals grab attention because they feel relevant right away; attention is not the same as accuracy.
Attention in High-Stakes Situations
6. Why do simple stories often travel well?
- They reduce mental strain Correct answer
- They contain more evidence
- They eliminate uncertainty completely
- They are always more accurate
Why: Simple stories are easier to hold in memory and process. Ease of understanding is not the same as accuracy.
Creators, Communities & Parasocial Power
7. Why can over-explaining during a controversy backfire?
- It guarantees audience forgiveness
- It reduces all public discussion
- It prevents any future trust repair
- It may avoid the main concern while focusing on details Correct answer
Why: A lengthy defense can miss the core issue if it does not acknowledge the broken expectation.
Famous Campaigns, Icons & Internet Eras
8. What does 'relatability lowered psychological distance' mean?
- The creator avoided mistakes
- The creator felt more approachable and closer to everyday life Correct answer
- The creator became more famous
- The creator shared less personal content
Why: Relatability makes a creator feel closer and more familiar rather than distant.