Sample questions
Sample questions with answers.
From the practice pool, with the answers shown. The exam asks its own set of 40.
Packaging
1. Which formats can be used to guide progress? Choose all that apply.
Choose all that apply.
- Modules Correct answer
- Onboarding steps Correct answer
- Phases Correct answer
- Random feature lists
Why: Different formats can guide progress, while a random list does not create a clear path.
Value vs Price
2. Which phrases address risk before describing a benefit? Choose all that apply.
Choose all that apply.
- Lower the learning curve Correct answer
- Start with confidence Correct answer
- Add more features
- Reduce costly mistakes Correct answer
Why: These phrases reduce fear or uncertainty first, while 'Add more features' focuses on features rather than risk.
What People Actually Pay For
3. What are customers often paying for in a done-for-you service?
- More decisions during the process
- Fewer tasks and less figuring things out alone Correct answer
- More setup work
- Additional complexity
Why: Done-for-you services create convenience by reducing tasks, mistakes, and effort for the customer.
Core Offers
4. What is a customer acquisition offer designed primarily to do?
- Start a customer relationship Correct answer
- Eliminate future offers
- Generate the highest possible short-term profit
- Increase commitment through pressure
Why: A customer acquisition offer focuses on beginning a relationship and creating future opportunities.
What an Offer Really Is
5. What is a mechanism?
- A list of customer outcomes
- A guarantee that removes risk
- The process or method that produces the result Correct answer
- A discount that lowers the price
Why: The mechanism explains how the promised result is produced, making the promise easier to believe.
Why People Say “Too Expensive”
6. Which definition best fits credibility?
- The total number of customers served
- The degree to which people believe your claims are believable Correct answer
- A method of reducing prices
- A guarantee that results will occur
Why: Credibility is about whether people see your claims as believable, not whether outcomes are guaranteed.
How People Perceive Price
7. Which of these does this course name as shaping how a price is perceived? (Select all that apply)
Choose all that apply.
- Per-unit cost
- Reference prices Correct answer
- Price anchoring Correct answer
- Amortization schedule
- Price framing Correct answer
Why: Price anchoring, reference prices and price framing are the perception levers this course teaches; unit cost and amortization are cost-accounting concepts it never touches.
Building a Strong Offer
8. The primary outcome should appear early in an offer description so it can guide everything that follows.
- True Correct answer
- False
Why: Correct. The main result should be visible early, with features supporting it later.