Sample questions
Sample questions with answers.
From the practice pool, with the answers shown. The exam asks its own set of 40.
Why Humans Follow Trends
1. When adoption is slow, which signals may help reduce uncertainty? Choose all that apply.
Choose all that apply.
- Demonstrations Correct answer
- Less evidence
- Examples Correct answer
- Visible users Correct answer
Why: The lesson highlights examples, demonstrations, and visible users as confidence-building signals.
What a Trend Really Is
2. What most often drives a trend?
- Temporary visibility
- Short-term excitement
- Surprise and novelty alone
- Ongoing needs or changing realities Correct answer
Why: Trends persist because they continue to serve a need or fit a changing reality after the initial excitement fades.
Why Humans Follow Trends
3. Status can exist independently of any group's recognition.
- True
- False Correct answer
Why: Status depends on what a specific group respects or values; recognition is essential.
The Lifecycle of a Trend
4. A retailer is deciding how to respond to a trend already in mainstream adoption, based on what the lifecycle teaches. Which actions match that stage sensibly?
Choose all that apply.
- Recognize that most of the reachable audience already knows about it Correct answer
- Assume the trend will now grow forever without limit
- Start planning an exit or a next bet, since saturation and decline typically follow Correct answer
- Expect demand to eventually taper off rather than climb indefinitely Correct answer
- Treat it exactly like it's still in emergence, invisible to most people
Why: Mainstream adoption sits late in the lifecycle, so a retailer should expect the reachable audience is mostly aware and that saturation or decline likely follow — not indefinite growth or an emergence-stage mindset.
Why New Ideas Spread
5. What is a key function of symbols in memorability?
- They guarantee widespread adoption
- They make repetition unnecessary
- They compress complex ideas into memorable forms Correct answer
- They replace the need for meaning
Why: Symbols help people remember and recognize complex meanings through simpler forms.
Why New Ideas Spread
6. Which statement best describes emotional resonance?
- It avoids emotional connection entirely
- It provokes feelings without meaningful value
- It focuses only on gaining attention spikes
- It connects a real experience, need, hope, or concern to people's lives Correct answer
Why: Resonance creates a genuine connection between a message and real human experience; manipulation does not.
Why New Ideas Spread
7. Which definition best fits emotional activation?
- The accuracy of a message's facts
- The degree to which a message energizes people to respond Correct answer
- The length of time a message exists
- The size of an audience reached
Why: Emotional activation refers to how strongly a message energizes people to react, discuss, or take action.
The Lifecycle of a Trend
8. As saturation increases, each additional adopter often requires more effort to gain.
- True Correct answer
- False
Why: True. Remaining non-adopters are often harder to reach or persuade.