Beispielfragen
Beispielfragen mit Antworten.
Aus dem Pool des Übungstests, mit sichtbaren Antworten. Die Prüfung stellt ihren eigenen Satz aus 40 Fragen.
Verpackung
1. Which formats can be used to guide progress? Choose all that apply.
Wähl alle zutreffenden Antworten.
- Modules Richtige Antwort
- Onboarding steps Richtige Antwort
- Phases Richtige Antwort
- Random feature lists
Warum: Different formats can guide progress, while a random list does not create a clear path.
Wert vs. Preis
2. Which phrases address risk before describing a benefit? Choose all that apply.
Wähl alle zutreffenden Antworten.
- Lower the learning curve Richtige Antwort
- Start with confidence Richtige Antwort
- Add more features
- Reduce costly mistakes Richtige Antwort
Warum: These phrases reduce fear or uncertainty first, while 'Add more features' focuses on features rather than risk.
Wofür Menschen wirklich zahlen
3. What are customers often paying for in a done-for-you service?
- More decisions during the process
- Fewer tasks and less figuring things out alone Richtige Antwort
- More setup work
- Additional complexity
Warum: Done-for-you services create convenience by reducing tasks, mistakes, and effort for the customer.
Kernangebote
4. What is a customer acquisition offer designed primarily to do?
- Start a customer relationship Richtige Antwort
- Eliminate future offers
- Generate the highest possible short-term profit
- Increase commitment through pressure
Warum: A customer acquisition offer focuses on beginning a relationship and creating future opportunities.
Was ein Angebot wirklich ist
5. What is a mechanism?
- A list of customer outcomes
- A guarantee that removes risk
- The process or method that produces the result Richtige Antwort
- A discount that lowers the price
Warum: The mechanism explains how the promised result is produced, making the promise easier to believe.
Warum Menschen „zu teuer“ sagen
6. Which definition best fits credibility?
- The total number of customers served
- The degree to which people believe your claims are believable Richtige Antwort
- A method of reducing prices
- A guarantee that results will occur
Warum: Credibility is about whether people see your claims as believable, not whether outcomes are guaranteed.
Wie Menschen Preise wahrnehmen
7. Was davon nennt dieser Kurs als Einflussfaktor darauf, wie ein Preis wahrgenommen wird? (Wähle alle Zutreffenden)
Wähl alle zutreffenden Antworten.
- Stückkosten
- Referenzpreise Richtige Antwort
- Preis-Anchoring Richtige Antwort
- Abschreibungsplan
- Preis-Framing Richtige Antwort
Warum: Preis-Anchoring, Referenzpreise und Preis-Framing sind die Wahrnehmungshebel, die dieser Kurs lehrt; Stückkosten und Abschreibung sind Kostenrechnungsbegriffe, die er nie behandelt.
Ein starkes Angebot bauen
8. The primary outcome should appear early in an offer description so it can guide everything that follows.
- Richtig Richtige Antwort
- Falsch
Warum: Correct. The main result should be visible early, with features supporting it later.